16
06 '21
![Image of the earth at night time being held in human hands](https://sheriffconstruction.co.uk/wp-content/uploads/2021/06/Earth-in-human-hands-freepik-blogfeature-360x276.jpg)
In his book, ‘A Life On Our Planet’, Sir David Attenborough paints a bleak picture of what lies ahead if humanity continues to live as unsustainably as it is currently. It’s not a complete picture of doom and gloom, however, as he also lays out a series of actions we might take to prevent further damage and actually reverse some of the impact we have had on the natural world. A key part of that involves switching from a mindset that’s addicted to growth to a focus on a new sustainable measure of success involving the three Ps – people, planet and profit. Read on to find out more about this, including what we in the construction industry can do to embrace this way of thinking.